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About us
Fleur De Lis is an international watch brand founded in Australia by two young Vietnamese individuals who share an endless passion for timepieces. Guided by the philosophy that **"Simplicity is the key to true elegance"**, they aspired to become pioneers in bringing understated beauty to the world. Fleur De Lis was officially established in 2017 in a small apartment in Melbourne. The journey began with many hardships and challenges, as our only supporters at the start were close friends and family. It took nearly eight months after our launch to sell the first watch to a stranger. In our second year, two-thirds of our dealers wanted to return their stock. Yet, undeterred by setbacks, we persevered. This journey has been invaluable—we have grown tremendously, learned countless lessons, and most importantly, we are both living our dream. We believe in **perfection**, daring to challenge the ordinary to create something truly different. The relentless pursuit of excellence has inspired generations of watchmakers to craft timepieces of remarkable beauty and precision. Their dedication continues to inspire us—we follow in their footsteps, striving for perfection and embracing the journey of creating something extraordinary. At Fleur De Lis, we focus on **timeless design, simplicity, and impeccable craftsmanship**. Our watches are made for individuals who appreciate beauty, elegance, and subtlety—those who are open to new experiences and believe that a watch should reflect their personality and aesthetic sensibility. It should feel perfectly fitted, comfortable, and effortlessly captivating. Each Fleur De Lis collection is a pure expression of this philosophy. Our greatest encouragement comes from seeing **you** live your dream. And we hope that one day, you will choose a **Fleur De Lis watch** as your companion on your journey. **From Fleur De Lis With Love.**
Fleur De Lis Symbol
The Fleur De Lis logo is a stylized, harmonious, and elegant depiction of the lily flower. It is not only a historically significant symbol with origins in the French monarchy but also a representation of noble values that transcend the limits of power.
The three petals of the Fleur De Lis symbolize **faith, wisdom, and courage**—the fundamental roots of life that guide individuals toward truth, goodness, and beauty, helping them become the best version of themselves, contribute positively to society, and create a better world.
- **Faith** is represented by the first petal, embodying morality and belief. It reflects how people live and treat each other with love, honesty, and fairness. Those who live by faith prioritize the well-being of nature and the community above personal interests, fostering sustainable values for society.
- **Wisdom**, symbolized by the second petal, represents deep understanding and awareness of the world, allowing individuals to make insightful and righteous decisions. Wisdom is the guiding light that prevents us from losing our way in any circumstance.
- **Courage**, the third petal, signifies inner strength—the resilience to overcome challenges and hardships. It is the perseverance to see things through to the end, the bravery to rise after failure, and the determination not to give up in the face of adversity.
Always maintaining a subtle presence in watch designs, the Fleur De Lis symbol is more than just a visual hallmark reminding us of the values it represents. It also serves as a sacred shield, offering a sense of security and protection to those who wear it.
From Fleur De Lis With Love.
