The Fleur De Lis logo, with its gracefully stylized lily, is more than a historic emblem rooted in French royalty. It embodies values that transcend symbols of power, reflecting noble virtues that guide humanity toward truth, goodness, and beauty. Its three petals represent Faith, Wisdom, and Courage – the very foundations of life, inspiring us to become the best version of ourselves and to contribute meaningfully to a better world.

The first petal, Faith, signifies morality and trust – the way we live and treat one another with love, honesty, and fairness. To live with faith is to place the well-being of nature and community above self-interest, creating values that endure for generations.

The second petal, Wisdom, represents the ability to perceive and understand the world deeply, enabling us to make sound and enlightened decisions. Wisdom is the guiding light that prevents us from losing our way, no matter the circumstance.

The third petal, Courage, is the strength of spirit that helps us overcome challenges and hardships. It is the perseverance to see things through, the bravery to rise after failure, and the resolve to never surrender in the face of adversity.

Subtly placed within the design of our timepieces, the Fleur De Lis emblem is not only a visual signature that recalls these enduring values, but also a sacred shield – offering a sense of safety and protection to those who wear it.

From Fleur De Lis, with Love.